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Marketing Manager

About the Role

The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones. This role requires a proactive and creative professional who can lead brand awareness campaigns, market research, product promotion, and digital marketing activities.

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  • Develop and implement comprehensive marketing strategies aligned with company goals.

  • Lead brand positioning and ensure consistent messaging across all marketing channels.

  • Conduct market research and competitor analysis to identify opportunities for growth.

  • Identify potential new markets and create a plan to enter those markets

  • Plan and execute Company’s product launches, promotional campaigns, and advertising initiatives.

  • Oversee all content creation for digital, print, and social media platforms.

  • Monitor and report on campaign performance metrics and ROI.

  • Manage and maintain relationships with media agencies, vendors, and key stakeholders.

  • Coordinate with the sales team to align marketing efforts with sales goals.

  • Organize trade shows, exhibitions, and in-store promotional activities.

  • Develop customer feedback systems and incorporate insights into marketing strategies.

  • Stay updated with market trends and incorporate best practices into marketing operations.

  • Brainstorm fresh advertising ideas with senior management


Requirements

  • A Degree or Diploma in Marketing, Business Administration, Communications, or related field.

  • Minimum of 5 years’ experience in marketing, preferably within the FMCG or food industry.

  • Proven track record of successful marketing plans and campaigns.

  • Strong analytical and strategic thinking skills.

  • Excellent written and verbal communication skills.

  • Proficiency in digital marketing, SEO/SEM, content creation, and email marketing.

  • Hands-on experience with marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, Canva, HubSpot, etc.)

  • Ability to manage budgets, timelines, and multiple projects.

  • Creative and innovative mindset with a passion for branding.

  • Strong interpersonal and team management skills.

  • Knowledge of consumer behavior and market dynamics in the Nigerian market.

  • Professional qualification in National Institute of Marketing of Nigeria (NIMN), the Chartered Institute of Marketing (CIM), or similar would be an added advantage.

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