Quality: Sochi Foods places a high value on quality. Priority in the use of high-quality cassava is followed by a regimen of rigid quality control procedures in the manufacturing process to ensure our products meet and exceed all standards in quality.

Innovation: We value innovation. By constantly making improvements in our brand offering. This is driven on the back of our massive investments in research and development, ensuring we are ahead in innovative and practical manufacturing.

Integrity: Integrity is deeply etched in our corporate DNA. Honesty, transparency, and accountability are non-negotiable values that we stand on. We strive to maintain a high level of ethical conduct in all aspects of our enterprise, treating everyone with respect and recognition.

Customer: They stand at the top of our value chain. We go extra miles to give them products and services that meet their requirements. By listening to them, it helps us to continuously improve on our brands and processes.

Sustainability: We are commited to sustainable agricultural practices that minimize impact on the environment. 

Community: Sochi Foods is a responsive and responsible corporate member of a large community. We recognize the importance of the communities where we operate and continue to offer them support in many ways. We provide immediate employment and help with community services.

Equal Opportunities: Sochi Foods values diversity and inclusivity. Our idea of "endless opportunities" includes a level-playing field for all, an environment where all employees, distributors, wholesalers and other stakeholders feel respected, valued, and supported. A diverse workforce brings different perspectives and ideas, leading to better outcomes and innovation.